M-commerce: Shopping on Phones Goes Mainstream

Maria Gracheva

Yandex.Money, first designed as a single e-wallet, has now transformed into Russia’s largest online payment service with its own mobile ecosystem. At the European Payment Summit 2017 Maria Gracheva, Yandex.Money CEO, will share the success story of Yandex.Money, get an insight into Russia’s mobile environment and local payment habits and compare it to European and global trends.

M-commerce has the potential to change consumer-shopping habits and is poised to burst into the mainstream thanks to a host of technological advances that are making it easier for people to shop on their phones. Maria Gracheva will cover m-commerce diversity in a swift changing environment highlighting possible mobile scenarios, statistics and forecasts. She will talk about governmental and historical background of the mobile ecosystem development in Russia and shed a light on how the industry can evolve in numerous ways in the coming years.

Key Takeaways:

  • Sharing insights of swift moving consumer behavior
  • Governmental and historical background of the mobile ecosystem development
  • Yandex.Money case, compared to European and Global trends
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